If you have a website, you’ve likely heard about search engine optimization (SEO). SEO is the practice of improving the ranking of your website on search engines like Google in order to get more organic, or unpaid, traffic to your site.
Here are seven tips for improving your website’s SEO:
- Research and use relevant keywords. One of the most important things you can do to improve your website’s SEO is to use relevant keywords throughout your site. This includes in the title tags, headings, and body text of your pages. Use a keyword research tool like Google’s Keyword Planner to find popular and relevant keywords for your business.
- Make sure your website is mobile-friendly. More and more people are using their phones to browse the internet, so it’s important that your website is mobile-friendly. Google has a mobile-friendly test tool that you can use to see if your website is up to par.
- Use header tags properly. Header tags, or H tags, are used to structure the content on your website. H1 tags should be used for the main heading of a page, while H2, H3, and so on can be used for subheadings. Using header tags properly can help search engines understand the content on your website and improve its ranking.
- Optimize your images. Using images on your website can help break up long blocks of text and make your site more visually appealing. But it’s important to optimize your images for SEO by using descriptive, keyword-rich file names and alt text.
- Use internal linking. Internal linking, or linking to other pages on your own website, can help search engines understand the structure and hierarchy of your site. It can also help users navigate your website and find more content.
- Use external linking. In addition to internal linking, it’s also a good idea to use external linking or linking to other websites. This can help improve your website’s credibility and authority in search engines’ eyes. Just be sure to link to reputable, high-quality websites.
- Make sure your website is fast. Nobody likes a slow website, and search engines are no exception. Use a tool like Google’s PageSpeed Insights to see how you can improve the speed of your website and give your SEO a boost.
By following these tips, you can improve the SEO of your website and get more organic traffic to your site. Just be sure to keep up with the latest SEO best practices, as the world of SEO is constantly evolving.